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São Paulo, Brazil, January 18, 2024-Portobello Grupo has announced organizational changes aimed at strengthening its business strategies. 

Having successfully concluded the first phase of the Portobello America project, Luiz Felipe Brito, former CEO, takes on a new challenge as the chief business development officer of Portobello Grupo. 

João Oliveira, who previously served as CEO of the Portobello unit, will now assume the position of CEO of Portobello America. Following the successful completion of the initial phase focused on the development of the North American market and the establishment of the factory, João will continue with the consolidation of the integrated business model. 

The Portobello business unit will be under the interim leadership of Luciano Abrantes, current CTO of Portobello Grupo. Luciano joins a senior team. The Digital Transformation initiative remains a top strategic priority for the company, temporarily led by Daniel Rampazzo Mathias, corporate head of digital transformation. 

As the company continues to grow, the brand gains increasing importance, leading to the creation of a new corporate branding and innovation area under the leadership of Christiane Ferreira. Responsible for brand and product strategy, Christiane, with over 30 years of experience at the company and formerly the director of branding and innovation at Portobello Shop, assumes the role of chief creative officer of the group. 

The company is organized into four business units: Portobello Shop, its retail brand with nearly 150 stores across Brazil; Portobello America, the cornerstone of the Group's internationalization based in the United States; Portobello, with distribution to home centers, construction companies, and exports to over 60 countries; and Pointer, a democratically established design brand in the Northeast of the country.