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The vibrant color and geometric patterns of the Elle Floor collection from WOW Design brought a fresh look to a home in Madrid, Spain

The cosmopolitan district of Chueca is Madrid’s epicenter of design and tolerance, as well as one of the liveliest areas of the Spanish capital with its alternative air and wealth of coffee shops, eco-galleries and traditional markets. One of the streets in this vibrant quarter is the location for the outstanding renovation of a home featuring a bold, eye-catching, red ceramic tile floor by Spanish tile manufacturer WOW Design.  

The designers at Equipo Nimú, responsible for this renovation project, wanted the home’s transformation to reflect the district’s liveliness and intensity through their choice of red ceramic floor tiles from this signature ceramic tile company.  

The residence is situated in a traditional building with its characteristic high ceilings and original tall windows. The objective was to blend traditional aesthetics with an exciting contemporary twist through the use of new materials and designer items.  

The proposal included the redistribution of the space -- combining the kitchen, dining and living areas, where the owners spent the majority of their time, connected by the light and continuous tile flooring.   

In order to create an open-plan space, the guest bath, which was situated in the hall, was removed, and all the gaps that connected the kitchen with the living room were opened up in order to allow the light to flow through. The wooden beams were left visible, adding a greater sense of warmth to the entire space.  

There was an existing underfloor heating system before the renovation, and therefore the choice of ceramic floor tiles was the best option, as the high density of this material makes it extremely thermally conductive. “Our inspiration for the entire project and the reason for many of our later decisions was the choice of a floor covering with a strong character in various shades of red by WOW design,” stated the design team. “It was a bold choice that definitely turned out well.”    

The sense of character forged by the red ceramic tiles influenced the other aesthetic decisions surrounding the renovation project, such as the use of panelling in the kitchen, also in red. Both elements form a perfect match, despite being a somewhat daring choice for the project as a whole.   

Another striking feature of the red ceramic tiles used in this renovation project is their L-shape, which allows for very special geometric combinations -- creating a dynamic sense of movement to the space. The Elle Floor collection of porcelain tiles has two specific features: its striking geometric L shape and the range of colors. Regarding the shape, Elle traces an L in an 18 1/2- x 18 1/2-cm format. This geometry allows the tiles to be laid in multiple combinations and patterns. For the designers, this L shape and the myriad of possible patterns and designs proved vital in their decision to use this product.