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Ceramics of Italy is thrilled to announce an exciting new initiative from the Italian tile industry, “Ceramics of Italy for Sustainability.” Italian ceramic manufacturers have long been at the forefront of the sustainability movement, and now the industry is shining a light on its eco-forward production practices and products. 

To spearhead the new campaign, Ceramics of Italy debuted a new artistic video (www.youtube.com/watch?v=Ts2A2VyeGig), created by Milanese filmmaker Francesca Molteni, to tell its sustainability story and highlight the inherently sustainable attributes of Italian tile - with an emphasis on the four natural elements that make up ceramics- earth, water, fire and air. In addition, an extensive landing page on the brand's website has been made available with substantial resources focusing on five key pillars - Process, People, Product, Project and Planet - to help consumers, designers and architects make informed decisions when specifying flooring and hard surfacing.